To Market, To Market, To Sell a Fat Pig!

To Market, To Market, To Sell a Fat Pig! is for entrepreneurs or small business owners planning to introduce a new product or service or college and university students in need of a crash course on understanding how the art and science of marketing really works. When discussing the act of marketing, Lemmond summarizes his time-tested philosophy that "marketing gives us freedom of choice and it is the engine of economic growth." To Market, To Market, To Sell a Fat Pig! sets the stage, from the ti...