Cross Cultural Management in the 21st century and how it effects Negotiations with an example of HP

Diploma Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5 (A), International School of Management Dortmund (Private University), language: English, abstract: Introduction: Globalization in the 21st century Globalization has become one of the most discussed and controversial issues in the beginning of the 21st century. In terms of business, globalization is an opportunity to gain competitive advantage and market growth. Yet, what is associated with globalization? Why do many companies see themselves limited and sometimes even impotent trading globally and what are the critical success factors in global negotiations? According to the Future Commission of the Friedrich-Ebert-Stiftung globalization is '... a complex set of overl.......