A Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore

This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore’s Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin.Singapore may be only “a small red dot” and barely visible on the world’s map. However, its complex and dynamic linguistic diversity and its quadrilingual educational system make it a unique and fascinating research site for examining deliberate language planning on the part of governmental authorities. 2017 marks the 38th anniversary of the Speak Mandarin Campaign, a focused language-planning policy aimed at changing the deeply entrenched sociolinguistic habits of Chinese Singaporeans who are used to speaking Chinese dialec.......